Secrets to Personal Productivity

To achieve optimal personal productivity, one must be aware of himself, the situation as well as the other party. Who are the other party? They can be your co-workers, bosses, director, vendor, etc. in a workplace context. We can also describe personal productivity as an awareness of three things: Me, You and Situation. This is not something special and it had been mentioned in Sun Tzu’s Art of War quote:

It is said that if you know your enemies and know yourself, you will not be imperiled in a hundred battles; if you do not know your enemies but do know yourself, you will win one and lose one; if you do not know your enemies nor yourself, you will be imperiled in every single battle.

In our modern day context, we are not trying to win a war. We know “war” is too costly (it’s all in the news). The fundamental objective is to achieve personal productivity through understanding ourselves, the other party and the situation. Understanding ourselves involves awareness of our choices of actions, responses, our thinking, self-discipline and exertion of self-control. Strengthening the “me” is our core principle of understanding oneself. Understanding the other party involves awareness of their thoughts, anticipated responses within the given situation. We cannot change the perspective of another person, working styles, life’s need or nor a situation, but what we can do is to prepare our state of mind and body to adapt and handle various situations when they arise. Through this, we can “position” ourselves and influence any decisions and outcome. It goes the same when you enter the wrong “position”, the results are negative consequences.

How does it have any relation with improving personal productivity? Chances of us knowing the other party (or person) and situation dynamics is limited. But we have awareness and control of ourselves. Having being able to control what we can, we then anticipate and influence what is out of our control. Understanding oneself is one part of the equation to personal productivity. To further enhance personal productivity, it is necessary to complete the other half of the equation: understanding and reacting appropriately to other’s behavior in different situations. Sun Tzu’s Art of War quotes have been widely used in the business world. In our context, we bring it a level down to for the purpose of enhancing personal productivity at work.

Throughout the journey of finding productivity (is it work or life) with us, you will find that we begin working on one’s personal awareness and self-control (Me factor). Following through to understanding of the other party (You factor) and handling of situation dynamics (Situation factor). You will find what’s written here able to address your needs, if you have trouble finding personal productivity at work or having a grumpy boss always concerned with your performance. Simple as the concept is, we believed that what we are sharing here will be helpful in your search of personal productivity at work.

Get Your Brand Visible By Designing Promotional Products

Marketing and branding shouldn’t have one focus. While getting yourself seen on and creating sales through the internet has increased over the last decade, the physical world should not be ignored. Although the return of investment from print advertising has declined, branding through promotional products is still an effective approach for getting seen. Instead of adding your logo and name to any common product, however, consider the items used to promote your business. The items displaying your logo should be moderately associated with your services or products, or they should be general use products that nearly everyone will need.

Finding the right product depends on your industry, as nearly all items can be transformed through an imprinted logo. If your business sells garments, for example, don’t go with paperweights displaying your name. Instead, consider an industry-relevant product such as, in your case, garment bags for traveling.

General products, however, can also make an impact, too, but the product displaying your logo should be one nearly anyone can use. Tote bags, mugs, and pens, because of this, are some of the more popular promotional products for all businesses.

While being industry-specific or all-around useful helps with getting seen, part of branding involves a recognizable image. When thinking about the logo displayed on all products and the color of the products themselves, choose shades that can be instantly identified with your brand. Creating promotional products is not an occasion to be unique. Instead, you want to create an item that everyone will quickly associate with your company or organization.

A third factor to consider is the consumer. Who are you targeting? While many promotional products go to the public, your employees or customers can also display your product. For the general public, consider promotional products that can be quickly and easily be distributed. For your employees or customers, think about items that will be useful on a daily basis.

Understanding the Nature and Purposes of Promotional Products

A very essential factor that any business and company must have is a constant flow of traffic. Knowing this, business owners need to find techniques to enhance the exposure of their company. Advertising is the best way to do this; however, in this modern world there are already various methods of promotion that you could choose from. You can benefit from the media through T.V, radio and Newspaper advertising, create an attractive collage or flier or make use of valuable materials such as bags and shirts.

How Promotional Products Work

Researchers have shown and proven that these products have done an outstanding effect in increasing money traffic, generating leads, developing a company’s identity and in building client’s loyalty especially in this tough economy. These promotional products work by imprinting your company’s logo and name unto the item. The most common materials used are bags, shirt, and toys. Because these items are appealing and beneficial, people like to accept them and serves as motivators and incentives. Because they are so products to choose from, you can be flexible in planning an effective advertisement. According to a research study conducted by one of the universities in the United States, these techniques can significantly increase rates for up to 75 percent.

Promotional Products Pros

Promotional products are flexible and can be suitable in any kinds of ads and in any situations. The effectiveness and impact of your products used in promotion on the marketing campaigns can be easily measured, and feedback can be seen every time. When your customers received an item from you, they will feel they are given importance by your company and therefore provide a great way in building clients’ loyalty by a higher perceived value. They also complement targeted campaigns and other media with its ability to be modified for the exact campaign and can also work efficiently when joined together with other marketing products.

It is proven that promotional products are effective techniques used to improve product sales, but there are times that these items are not applicable for other purposes. There are times that small business may sometimes find difficulty in paying for these products due to a deficiency in resources compared to bigger companies. Generally, products used for promotions are for short durations and increases sales for a short while which is difficult to maintain. The bottom line is you need to ensure that your marketing and advertising department should use effective strategies on how to implement properly your marketing strategies.